DECOBUILD climbs on Dubai's OOH scene with a massive awareness campaign for the annual decoration, interior design, and building material exhibition. The yearly event is organized by Mohammed Bin Rashid Housing Establishment (MBRHE), and presents the elite industry experts of interior designers, contractors, architects, as well as participating companies of furniture, lighting, and smart home companies that are all participating in the exhibition to showcase the best products and solutions for residential, commercial, hospitality, and real estate developers.\r\nThe ad copy informs the UAE's OOH audience of the Decoration, Interior Design & Building Material Exhibition that will be held in the Dubai World Trade Center, Hall 7 from the 24th – 27th November 2021. The ad copy portrays various logos of organizations that have planned and implemented the event. The exhibition is shown to be supported by; DUBAI CHAMBER, with official media sponsors; DUBAI MEDIA INC, and ABU DHABI MEDIA, while official sponsors include; Ministry of Energy & Infrastructure, Dubai MUNICIPALITY, and Society of Engineers, portraying that the strategic partners are; ALGEDRA Décor Makers, CASA DI LUSSO, and ALAYOUBI. The ad copy also highlights that the upcoming exhibition is organized by; Government of Dubai, and Mohammed Bin Rashid Housing Est. \r\nThe OOH campaign is a relatively new one that was spotted on Dubai's prime roads during the first week of November and was widely distributed as Uni-Poles.