The German automobile manufacturer Porsche has landed on Dubai’s OOH scene with a captivating outdoor campaign, to promote its new vehicle; the Taycan Cross Turismo.The last time Porsche appeared on the OOH scene was to market the Porsche Macan during the month of Ramadan. The visuals capture the essence of Porsche’s adventurous spirit, depicting the car in an off-road environment, blazing across the gravel. The ad copy accompanying the visuals state that “The New Taycan Cross Turismo. Soul, Electrified”, alluding to the fact that the vehicle is motivated exclusively by electricity, aiming for a cleaner and less polluted environment. A white space plays host to the brand’s iconic logo, and serves to add a pristine aura to the entire outdoor ad campaign. This limited campaign is a fairly new one that was released during the second week of October and was launched on Hoardings in Dubai City.
