Mai Dubai has flooded the OOH scene in Dubai with a varied and enticing OOH campaign, promoting its mineral water with many brand ambassadors. Said ambassadors include; Aly Raza Beig who’s a race car driver, Ssia Ibrahim, a realtor, and Sanna Albloushy the blogger.The campaign radiates energy and youthful exuberance, showcasing the ambassadors either drinking Mai Dubai, or adorning their faces with wide smiles. The brand’s logo sports a red background that is synonymous with the brand’s identity, with the metropolitan backdrop of Dubai’s landscape being present in all the visuals. The ad copy flashes the tagline “My Choice”, echoing the sentiment of empowerment pervading the outdoor ad campaign. This limited campaign is a fairly new one that was released during the third week of October and was launched on Digital Screens, Uni-Poles, Lampposts, and Hoardings in Dubai City.