The Arab African International Bank has landed on Cairo’s billboards with a new OOH campaign, promoting facilitated loans and banking services.AAIB was established in 1964, by the late Egyptian president Gamal Abdel Nasser and H E Gabr Al Ahmed Al Gabr Al Sabbah Kuwait's former Crown Prince. The outdoor ad campaign visuals depict a classroom and a football goal, referring to the possible loan needs, accompanied by an ad copy that states that “your loan, made easy”, detailing that there are no administrative fees and that the first payment is due after three months. The ad copy also highlights that the loan requires an identification card, and the least amount of documents required, for a loan that can reach up to two million and can be paid off over 10 years. To find out more about this OOH campaign check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
