The international event Cairo ICT has returned strong as usual to the scene across Greater Cairo to declare its 25th edition of the information and communications technology after its latest OOH campaign. On a partitioned pink and blue neon backdrop, the ad copy announces that Egypt is hosting its 25th international fair for industrial technology, machinery, electronics and businesses from 7 to 10 November at Egypt International Exhibition Center New Cairo under the supervision of H.E. President Abdel Fatah Al-Sisi. Cairo ICT 2021 will be a fully digitized experience, full of business opportunities. The technology of Egypt and the Middle East is being celebrated and developed through this exhibition. With around 550 exhibitors and around 116k visitors, Cairo ICT is called Digital Challenge this year. It stands for digitally confronted challenges in the Middle East and the digital world. In the event, developers, suppliers and innovators talk about their challenges and their new projects. At the bottom space, the ad copy reveals sponsors and partners of the event, including famous names, such as Banque Misr, National Bank of Egypt, MRSOOL, BENYA, HUAWEI, Finance Investment Group, CIB, FORTINET, VISA, Orange, Microsoft, DELL Technologies, and more. Longing for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
