Emirates NBD rises on Dubai's prime OOH scene, re-establishing the fact that it is among the Official Banking Partners of the phenomenal Expo 2020 Dubai. Emirates NBD's Expo 2020 Dubai account offers an exclusive, tailor-made banking experience and package to meet the needs of small and medium-sized (SMEs) participating the next World Expo. 

Some of the major features and benefits that Emirates NBD is demonstrating concern Business Banking Plus accounts that carry no minimum average monthly fees for the first 12 months, average balance requirements post the first year, a dedicated team of relationship managers to cover banking needs, a team of experienced trade specialists and wealth advisors, preferential pricing for banking transaction including foreign exchange and telegraphic transfer, unlimited free cheque books, trade finance support, working capital, and commercial loans at attractive terms. The ad visual portrays the bank's official logo along with Expo 2020 Dubai's logo using the ad copy "Official Banking Partner'' and "Open Now". Emirates NBD's previous campaign declared a tailored Expo 2020 Dubai with a backing package for SME's and start ups and has established a strong OOH presence during the last quarter. 

The campaign was spotted on Dubai's roads during the first week of October and was distributed across limited OOH destinations as bridge billboards. 

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