FIRST GROUP DEVELOPMENTS lands with an outdoor ad campaign on Cairo’s billboards to promote its latest project Silva. The advertised compound sports twin houses, town houses, and standalone villas. The ad visuals capture the essence of life in Silva, with the image of a mother and daughter standing in front of their twin house, in a peaceful street filled with trees and greenery. The billboards feature the hotline for those seeking more information, as well as FIRST GROUP DEVELOPMENTS’ logo, accompanied by the statement “Zayed Truly Redefined. Silva offers many facilities such as; Open Air seating Area, Restaurants & Cafes, Security Cameras, Hypermarkets, Landscape, and Parking Areas. Silva is strategically located in the heart of Sheikh Zayed City overlooking the green belt, directly on the Waslet Dashour axis, near Alexandria Desert Road. The compound is a 5-minute drive from Sheikh Zayed city center and 10 minutes away from 26th of July corridor, a 5-minute drive from Mall of Arabia and Cairo University. To learn more about this campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
