The famous tech brand HP has returned to Dubai’s OOH landscape once again after its last campaign which promoted the pavilion gaming laptop. The brand is now back with an outdoor advertising campaign, marketing its new ProBook 640 G8 Laptop. Said laptop sports an eleventh generation Intel processor, with Windows 11 Pro, Intel UHD Graphics or Intel Iris Xe Graphics, and 3-cell 45 WHr Long Life Battery.

The visuals depict the laptop with a simple white background, while the text on the ad state the name of the device alongside its processor, while also providing the website for those craving more information, adding up to a simple outdoor media ad.

This campaign is a fairly new one that was published during the first week of October as Uni-poles and Mega-coms across the city of Dubai.

The Art & Science of OOH

Back To Top Arrow