Celine is a French ready-to-wear and leather luxury brand that has been operated by the LVMH group since 1996. It was created in 1945 by Céline Vipiana. The brand has shown up on Dubai’s OOH landscape to present its fashion wear lines to the passers-by across Dubai’s roads. The visuals feature models wearing the Celine brand ready-to-wear, bags, shoes, and accessories, inspired by the latest Celine women's collection, flaunting their looks with different poses in black and white on a plain white-themed backdrop. The visuals are very simple without providing too many details or too many graphics like other global brands do when they release their OOH campaigns. This new campaign has shimmered in the first week of October in a limited location on Hoarding Billboards in Dubai.