Adidas is a brand name that’s synonymous with consistency and perseverance. So, it was a natural fit for the brand to collaborate with amazing names such as Mohamed Salah and Lionel Messi in its global OOH campaign, which has landed in both Dubai and Cairo.\r\nThe two aforementioned champions are coming together in the same ad campaign, sharing their moments of triumph and happiness, proving that indeed impossible is nothing. Mo Salah is seen smiling while holding a football, while Messi is captured as he runs across a soccer field.\r\nSimilar to how the campaign was represented in Dubai, the visuals on Cairo’s billboards remain simple, with a blue solid background hosting the ad copy that states that “we see everyone getting a chance to be creative”, and “we see that every player’s goal is to get his chance”. These statements echo a very positive mentality and spread inspiring vibes.\r\nLonging for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.