American QSR brand Pizza Hut has launched a new OOH campaign to announce their new and much bigger bites crust, filled with cheese and meat. With standard artwork branded with the regular motifs of Pizza Hut, the ads showcase the two new pizza crusts, namely “Cheesy Big Bites” and “Meaty Big Bites”. Amusing ad copy invites viewers to start eating their pizzas from the crust. The campaign can be seen across the Greater Cairo with large and x-large uni-poles, double-decker poles, gates, lightboxes, mega signs, and flags.
