Real estate comapny Arco Developments has launched a new OOH campaign that shows their rebranded image, as well as aiming at brand positioning among the fierce competition in the real estate industry. Over backgrounds that combine deep blue and aqua – strong colors that represent the concept of business –, the Egyptian developer thanks viewers for choosing Arco projects, which seem to have sold out both in the city and on the coast. The campaign started at the beginning of January with massive reach and can be seen on highly strategic locations across the Greater Cairo, using large and x-large uni-poles, poles, double-decker poles, gates, serials, lightboxes, and OOH combinations and serials that provide the brand with strong visibility.
