Real estate consultancy and developer Catalyst has started a new outdoor campaign to announce the launch of Ozone, an integrated medical district in New Cairo. The ads feature a variety of images, alternating modern buildings, young families and branding, with ad copy that informs of the payment conditions and hotline of the developer. The campaign was launched at the beginning of January, using uni-poles, double-decker poles, mega signs, billboards across the Greater Cairo.
