Fred Joaillier, or simply Fred, is a French jewelry and watch brand run by the firm Fred Paris, which was created in 1936 by Fred Samuel in Paris, France. The company operates over fifty of its own stores throughout the world, as well as numerous retail locations in over thirty countries In addition to Paris, where Fred Joaillier has several showrooms, notably on Rue de la Paix, the company also has some fifty boutiques: in France (Cannes, Lyon, and Nice), in Monaco, in England (London), in China (Beijing, Shanghai, Hangzhou, Qingdao, Chengdu), in Japan (Tokyo, Kyoto, Osaka, Fukuoka), in South Korea (Seoul, Daegu, Busan), as well as in Hong Kong, Macao, Taiwan and, Australia. Fred is represented in several retail outlets in France as well as in Andorra, Australia, Bahrain, Belgium, China, Republic of the Congo-(Brazzaville), Ghana, Great Britain, Greece, Guadeloupe, French Guiana, Hong Kong, Italy, Ivory Coast, Japan, Luxembourg, Madagascar, Mauritius, Morocco, Portugal, Reunion Island, Russia, South Korea, Spain, Switzerland, Tunisia and the United States of America. The aforementioned French jewelry brand debuted on Dubai’s OOH arena to announce its inauguration at the Dubai Mall, highlighting the phrase Opening Soon, written beneath the brand's name in a minor font. The visuals capture a model, wearing a necklace around her neck from Fred’s astonishing collection with a smile on her face. Furthermore, the visuals display a marvelous ring from Fred’s 10 collections in white gold and white diamond. This campaign emerged in the fourth week of September for the first time in a limited location on UniPole billboards in Dubai
