Emirati banking institution Mashreq has appeared on the billboards of Greater Cairo to promote their new sMiles credit cards for their customers in Egypt. The ads feature the credit card over a background of a tropical beach, with ad copy that informs viewers of the benefits they can obtain with the points the card rewards them with, along with icons representing them. Launched during the first week of January, the campaign can be seen on the major roads of Greater Cairo using large and x-large uni-poles, gates, mega signs, and billboards.
