Zendaya shines in the marvel of Magnifica, Bvlgari's new elegant and luxurious collection. Zendaya has recently become the Bold Bvlgari Ambassador and the muse of the Magnifica campaign as she awakens in and reflects the dream of Rome. Zendaya gives off vibes that she's a strong woman who dares to dream as the famed free spirit is adorned by the Flower Fantasy High Jewelry Necklace. The floral motifs of this High Jewelry necklace that Zendaya is seen wearing make it look as though it was plucked from an Edenic garden in a dreamlike Rome. Bvlgari released a teaser film with the ambassadors narrating about the inspiration behind the collection; Rome, while the DOOH campaign portrays the familiar face of Bvlgari; Zendaya. The Magnifica campaign focuses on the beloved celebrity who's shown wearing the high jewelry collection, while the video advert also includes; Lisa of BLACKPINK, along with Lily Aldridge and Vittoria Ceretti who appear in striking images taken by Txema Yeste who captures the ambassadors next to Roman statues and pillars. Bvlgari's high jewelry pieces are unique creations of art that revolve around vibrant color, and the life and light of exceptional gemstones which are reflected in the ad visuals that show the precise details of the jewelry collection. Earth's precious natural treasures have become the signature style of Bvlgari, each passionately chosen for its charisma and set into unforeseen designs. Zendaya is photographed wearing a ruby-red dress that really makes the high jewelry necklace stand out. The campaign is a relatively new one that was released during the third week of September across limited DOOH spots as well as uni-poles around the City of Dubai.