Egyptian developer ARDIC has launched a new outdoor campaign to promote their latest residential compound Zizinia in Mostakbal City.

 Following a creative approach, the ads break the so-repeated luxury  concept all real estate developers use lately, presenting the new  residential compound with images of cats, squirrels and happy toddlers.  Colorful images, original backgrounds and ad copy emphasize the location  and amusing neighbors of the new development.

The campaign was  launched during the second week of January, and uses large and x-large  uni-poles, double-decker poles, gates and serials, lightboxes, mega  signs, and flags across the Greater Cairo.

ARDIC promotes the amusing neighbors at Zizinia El Mostakbal-00ARDIC promotes the amusing neighbors at Zizinia El Mostakbal-01
ARDIC promotes the amusing neighbors at Zizinia El Mostakbal-00ARDIC promotes the amusing neighbors at Zizinia El Mostakbal-01

The Art & Science of OOH

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