Egyptian developer Tatweer Misr has started 2018 with new, strong messaging for their flagship project Il Monte Galala in Ain Sokhna. Following their newly-signed partnership with Premier League team Liverpool FC, the new campaign for the holiday-home compound “goes red” – which also coordinates elegantly with their former “Maestá” conceptual campaign. The ad copy focuses on delivery dates and sea views, with bold font and dreamy literary similes. The campaign started to spread parallel to their Liverpool announcement during the second week of January. The ads can be seen on uni-poles, double-decker poles, mega signs, special set-ups, and lightboxes, using their regular locations across the Greater Cairo.
