A whole generation was once raised on Japanese anime, that was translated, dubbed, and reformed to fit into the Arabian identity and culture through channels such as Spacetoon. Said generation grew up with noble values such as friendship, honesty, loyalty, and justice engraved into their very core, and many of them continued seeking more and more stories from Japan, the land of the rising sun. Thus, they started reading Manga and watching anime, discovering an unending supply of creativity, wonderment, and emotional storytelling. Now the time has come for another, newer generation to experience the joys of Manga through the Manga Arabia mobile app! The new app is dedicated to providing children with easy access to Japanese Manga that has been translated into Arabic and deemed suitable to our Arabian values and sensibilities. The app aims to provide quality reading materials for kids, that should ignite their imagination, set their creativity ablaze, and inspire them to become the next generation of the youth of tomorrow. The app is created under the jurisdiction of the Saudi Research & Publishing Co. SRPC, which was Established in 1972 and has become one of the most important publishing houses in the Middle East, instilling trust and providing authenticity to this trans-cultural endeavor. The colorful visuals depict panels of various Mangas where the dialogue boxes are filled with Arabic text that’s stylized to fit with the exaggerated style of the drawings, with some characters ripping through the black & white pages, almost jumping out of the billboard and into our world in full color. These joyful visuals are accompanied by the statement that “Manga has become Arabian”, inviting kids and those young at heart to download the app, or check the website MANGAARABIA.COM, which is written at the bottom corner of the ad. The new limited campaign debuted in Dubai for the first time within the first week of September, on a hoarding billboard.
