A new OOH teaser campaign from recently-founded developer City Edge promises to revive Sheikh Zayed City with its upcoming projects. Colorful abstract ads showcase the branding of the company, which was created last year and seems to be preparing for the reveal of their first mixed-use residential project. The campaign is limited in size and reach, with uni-poles, gates and lightboxes located mostly on the main axis of 6th of October City, and some strategic ads in varied districts across Greater Cairo.
