DORRA Group lights up Cairo's OOH arena, branding for and raising awareness on their new project Village West that is launching soon. Dorra Group is a one-of-a-kind private sector company that has a strong presence in the Egyptian and international markets which is why the company is recognized for its high-quality projects which have achieved huge success including; Greens Sheikh Zayed and Address East New Cairo. Dorra Group is currently launching a new residential project in Central Zayed.
Village West is located 5 minutes away from the iconic Capital Business Park with direct access to and from the desert road highway and Sheikh Zayed City. Dorra's previous appearance on Cairo's billboards concerned announcing Village West to build partial audience familiarity and recognition, however, the real estate company is back on billboards even stronger, with a massive branding outdoor campaign. The compound provides fully finished units with ACs over 8 years equal installments with modular diversity including apartments that start from one bedroom up to four bedrooms.
Village West is bridging city life with the Mediterranean Garden lifestyle, featuring parks and green spaces of recreational charm. The compound is inspired by the carefree yet meticulous design of Californian habitats. Village West is bringing the green and expansiveness of trail walks to the West of Cairo and this is aesthetically reflected in Dorra's outdoor advertisement. The ad visuals focus on showcasing the residency's outdoor landscapes giving off vibes of luxury and comfort, far away from the hustle of the city while using the main tagline "Connected Living". The compound also provides pharmacies, sport clubs, tracks, 24/7 security and surveillance cameras, as well as luxurious cafés and restaurants. The ad copy adds the number "16077" for extra information.
To uncover more on Dorra Group's campaign visit Monitoring Out-of-Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, to uncover more on campaign details such as; media plans, budgets, types, kinds, locations, and more.
Industry: Real Estate
Brand: Village West
Advertiser: Dorra Developments
Region: North Africa
Tags: Awareness Campaign | Branding Campaign | Central Zayed | Sheikh Zayed | Village West | Dorra Group
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