A new OOH campaign has started to spread across the Greater Cairo to announce the launch of residential project “The City” in the New Administrative Capital of Egypt. The ads present branding of abstract wavy, colorful designs in mosaic style, with the name of the project and the slogan “Upgrade your life”. No information as to the developer or the project itself is revealed yet, so stay tuned for upcoming campaigns. Launched during the second half of January, the campaign uses large and x-large uni-poles, double-decker poles, billboards, mega signs, and flags across the Greater Cairo.
