Emirates NBD Shows Their Support for Small and Medium Enterprises on Egypt's Billboards, Featuring Ahmed Naqshasha

Nothing is better than having your own business, pursuing your passion, and watching your enterprise grow from scratch. Hence, the renowned bank Emirates NBD has drawn the interest of the ongoing vehicles across Cairo's streets, enabling small and medium businesses to grow. This new campaign has popped up after its latest OOH campaign in May 2021. 

This OOH campaign has bursted onto the scene following the release of Emirates NBD's humorous tv commercial, featuring the content creator Ahmed Naqshasha or “أحمد نقششة” embodying an SME owner, and getting involved in every aspect of his business. Starting from the business idea to the strategy, going through everything else in between. As for the visuals, the campaign has made good use of the famous social media content creator in their new campaign, featuring him wearing a chef's apron and a pizza delivery man's helmet, holding two Pizza boxes. The visuals and the ad copy are illustrated in the blue and orange-themed backdrop, showing how the brand committed to its identity. Through this campaign, NBD Business Banking helps entrepreneurs to build their business faster with a unique package of financial services whether the business is a Pizzeria or a small clothing store, NBD grants entrepreneurs the support to grow their businesses, highlighting the phrase “We Have Got Your Back” or “إحنا معاك”.

Do you want to delve deeper into details about the Emirates NBD's OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence.