Get ready to lounge on a comfy couch with the television remote in hand and a snack in the other! Al Shams TV is coming to dominate the media sector, specifically television channels, as they dominated the OOH scene in Egypt. From Al Oula Media Company, comes the TV station for entertainment purposes with a wide variety of content that has something for everybody. The channel includes a selection of the brightest stars of the Egyptian media, including Captain Magdy Abdel Ghany, Mona Iraqi, Maha Ahmed, Karim Abu Zeid, Nermin Sharif, Amira Badr, Sherine Suleiman, Rola Saad, Mayar Al-Beblawi, Tamer Shaltout, Dr. Mohamed Al-Saeed, and Mahmoud Attia. The billboards include all of these media giants, with the shows’ presenters appearing together in collage-esque frames. The channel’s logo, frequency, and slogan “Let the World See You” are centered between all their pictures. There are other visuals of individual hosts from each show, instead of the full cast. Dressed to the nines with pleasant, agreeable expressions in flattering lighting, these hosts give the impression of professionalism and diversity. A sunny-yellow background and tangerine-orange, hollow circle light up the outdoors ads. Like a hazy sunset, this campaign feels like warm sunlight and optimism. For those keen on learning more about Al Sham’s OOH campaign, check out MOOH (Monitoring Out-of-home), Cairo’s dedicated OOH media intelligence company. Learn more about the OOH types, kinds, media plans, budget, locations, and more.
