The celebrated french singer and guitarist Kendji "Girac" Jason Maillié, also known as Kendji is coming to Dubai to light up the music scene with his live concert at the famous Coca-Cola arena, on October 1st.

Kendji rose to stardom with his first official single the bilingual French/Spanish "Color Gitano", which was released in June 2014. Since then he became an in-demand name in the music industry. On 22 August 2020, he joined the cast of The Voice Kids France, becoming the first French former contestant to integrate the jury of the French franchise of the show.

The digital outdoor campaign (DOOH) focuses on the star, giving him all of the spotlight, as he sits down with his gaze musing into the distance while holding a guitar in his hand. The white clothes he is wearing convey a comforting feeling and attract even more people to join in and attend the live concert. The ad copy states the name of the star, mentions the sponsors at the bottom, depicts the Coca-Cola arena logo, and illustrates Dubai Calendar’s website to provide more info for those seeking it.

This new limited campaign soared in the first week of September on digital screens.

The Art & Science of OOH

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