Renault gets back on Cairo's primary billboard scene with its high-quality French craftsmanship and a massive awareness and promotional campaign for the new Renault Megane. Egyptian International Motors (EIM), Renault's official dealer, was last seen on Cairo's outdoor advertising scene last year, as the brand was announcing competitive discounts on several different car models.
The OOH campaign depicts the car as one which is "Ahead of Its Time", with various convenient options including a smart touch screen and satellite navigation. The ad visual shows the new Renault Megane's provocative red color, posing proudly on the street with fascinating luxurious interiors. The visuals also flaunt the car's sleek exteriors and parade the logos of the sponsoring firms which include; EIM, Total Energies, and Quartz.
The promotional aspect of the advert revolves around the fact that "Prices Start From 294,000 EGP", offering a reasonable price that should give Renault an advantage in the competitive automotive market.
Would you like to uncover more on Renault's campaign along with the OOH types, kinds, media plans, budgets, and locations? Check out Monitoring Out-of-Home (MOOH), Cairo and Dubai's dedicated OOH media intelligence agency and analysis system.
Advertiser: Egyptian International Motors (EIM)
Region: North Africa
Tags: Cairo | Egypt | EIM | Renault Megane | Renault | Vehicle
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