September means back-to-school season, and that means a need for shopping! Crate & Kids is providing room essentials in an OOH campaign for a new perfect study zone. The brand is a new destination for high-quality, contemporary baby and children's furnishings and décor. It’s a member of Crate & Barrel, a worldwide store for contemporary and modern furniture, housewares, and décorations that helps people embrace life. Their lifestyle brands inspire people to live better lives via high-quality items, distinctive designs, and timeless flair.
The white, neutrally-colored visuals give a sense of order and tidiness that inspires productivity. The ad states “Get Their Study Zones Ready”, which is possible with the brand’s study desks and a mobile desk chair. This homework study area is a space-saving approach to help children get to work. The displayed study area in the billboard is a decorated expanse that lights up the room. It’s full of personality with its art, pinkish tones, and matching furnishing. The desk, chair, carpet, bookshelf, and more are all available online or in their Mall of Emirates, City Center Mirdif, and Dubai Mall branches.
The limited campaign was released in the third week of August in Dubai, presented on uni-pole billboards.
Industry: Furniture & Interiors
Brand: Crate & Kids
OOH Size: Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | UAE | United Arab Emirates | Crate & Barrel | Crate & Kids | furniture | décor | furnishings | interior design | Back to school UAE
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