After their reveal campaign in mid-December, Online Medical Platform Live Healthy has evolved their outdoor strategy to start promoting their services. Over a light blue background, the campaign ads alternate in showcasing their services which include “Doctors, Nurses, X-Rays, Pharmacies, Emergency” in bold white font. The ads also show their logo and hotline. Launched just in time for the second half of January, the new campaign spreads more than the previous initiatives in both, location and OOH sizes, and can be seen on large and x-large uni-poles, double-decker poles, billboards, and T-poles in various locations across Greater Cairo.
