Embracing femininity comes in a variety of ways and one of them is to look like a million dollars and adorn the body with elegant jewelry that emanates luxury. La Bella empowers females to look their best and cut a dash in their style with rings, nail rings, necklaces, earrings, ear piercings, bracelets, and bangles. Their OOH campaign in Dubai paid homage to women everywhere celebrating their appearance. La Bella, which translates to beautiful woman in Italian, has become a worldwide term for the feminine world's beauty. The jewelry collection by La Bella pays respect to this enchanting world of femininity and sensuality via their black and white visuals. There are two designs; the first is a sketch of an ear that is embellished by piercings and silver earrings of various styles like hoops, dangly earrings, and studs. The second has a pop of colors via a burgundy background underneath a woman’s hands. Ornamented with nail rings, her nails are perfectly manicured and coated with a baby pink polish, to represent what a woman who buys La Bella is like. The billboards also mention where people can find La Bella stores; “The Dubai Mall, Fashion Avenue, Second Floor” and “The Galleria Mall, Abu Dhabi, First Floor”, along with their Instagram handle. This campaign reached Dubai via uni-pole billboards in the second week of August.
