Dubai Summer Surprises (DSS), launched a massive OOH campaign on the UAE's billboard scene to announce Hamza Namira live in Dubai on Thursday the 2nd of September 2021. The iconic Egyptian singer, songwriter, and musician will be performing at Coca-Cola Arena and the main organizer of the event is the Arabian Entertainment House. The show is expected to feature some of Hamza Namira's greatest hits like his recent release Fady Shewaya from his album Mawlood Sanat 80. The artist has gained over 200 million views on YouTube, claiming his place as one of the top indie pop stars in the Middle East, with an international growing fan base that can relate to the pop star's music choices and representation of Arabic culture and humanist themes. The campaign highlights that the event is presented by Adnan Branbo and Salah Mansour, while portraying a grayscale aesthetic photograph of Hamza Namira, using Arabic calligraphy for the artist's Arabic name. The advert also indicates that additional information and tickets are available on the Dubai calendar website. The campaign is a relatively new one that was released during the second week of August in limited OOH destinations across the city of Dubai.
