A new OOH campaign announces the upcoming 39th edition of Cairo International Film Festival, which will be held next week at Cairo’s Opera House.

Organized by the Ministry of Culture of Egypt, sponsored by DMC and “glamoured” by Bulgari, the 39th edition of CIFF aims to contribute towards the development of the art and science of film and encourage intercultural dialogue.

With the slogan “Celebrating the magic of cinema in the land of History”, the ads feature the dates of the festival over a purple background, with golden ad copy in both, English and Arabic.

The campaign was launched at the beginning of November and uses a great variety of OOH types and sizes across the Greater Cairo

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