Hardee’s Egypt is back on the billboards of Greater Cairo to promote a new limited-time offer of delicious ingredients.
Over the regular dark branded backgrounds, the new ads feature “the meal of the champs”, a 4-piece burger combo with drinks and fries. The ad copy in several colors informs viewers of the price and VAT, and that it is a limited-time offer.
The campaign was launched at the beginning of the month of November and uses Large and X-Large uni-poles, Gates, Billboards, Double-decker poles, and Lightboxes across the Greater Cairo.
Advertiser: Americana Group
OOH Size: Billboard | Lightbox | Uni-Pole | Large uni-pole | Double-decker Pole | Gate
Region: North Africa
Tags: Global Brand | North Africa | Product Launch | QSR (Quick Service Restaurant) | Regular Advertiser | Special Promotion
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