Hardee’s Egypt is back on the billboards of Greater Cairo to promote a new limited-time offer of delicious ingredients. Over the regular dark branded backgrounds, the new ads feature “the meal of the champs”, a 4-piece burger combo with drinks and fries. The ad copy in several colors informs viewers of the price and VAT, and that it is a limited-time offer. The campaign was launched at the beginning of the month of November and uses Large and X-Large uni-poles, Gates, Billboards, Double-decker poles, and Lightboxes across the Greater Cairo.
