East Cairo by Leopard Construction stepped up on the billboards of Cairo, declaring the payment plan facilities for the residential units, since its latest OOH appearance after a year of absence from the OOH scene. East Cairo compound has a sleek and sophisticated architecture, operated by 65% solar energy and bounded by welfare amenities from lush green spaces, located before Future city and Shorouk city. The visuals illustrating the breathtaking architecture of the buildings, popped up on a blue-themed background to build a strong relationship with customers and earn their trust, as blue is a color of reliability. The ad copy invites investors to own their residential unit in East Cairo, revealing a facilitated payment plan. The plan includes 12 years of installments, down payment values of 99,000 EGP, and a price starting from 709,000 EGP. On the bottom corner of the background, the ad reveals the project’s name and logo, established by the real estate developer Leopard Construction, in addition, the commercial heaven Hilton Garden Inn is also mentioned. Longing for more information about this campaign? Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.