After showcasing Juhayna Pure and its new packaging in a previous OOH campaign in mid-July, Juhayna has come up with a brand new, sparkling campaign on Cairo billboards. This time, the brand is announcing its fresh packaging for all juices with the campaign name “Juhayna Juice New Shape”. Juhayna Food Industries is a prominent Egyptian manufacturer focused on the production, processing, and packaging of dairy, juices, and cooking goods. Aimed to be a delight to look at, the billboards can be seen from miles and miles away with their vivid, popping colors. Juhayna draws inspiration from the rainbow color scale due to the various hues of color used; such as vermilion red for apple juice, magenta for mix berry, yellow for pineapple, and more. One could almost taste the juices from the vibrancy of the visuals. The ad design with fruits peeking from behind the juice boxes captures the attention of drivers on Cairo’s streets. All the imagery accompanied by the tagline “A New Look, definitely More Delicious” embodies summer sensations. Want to learn more about Juhayna’s fruity OOH campaign? You can figure out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
