Leading QSR brand McDonald's is back on the billboards of Greater Cairo to announce the latest two additions to their menu – a new sandwich and side full of flavor and cheese! The ads showcase the sandwich and special fries with the new sauce “Cheddar Cheesy Melt”, a mix of melted cheese and spicy jalapeño slices. Over regular branded backgrounds, the ad copy is minimalist and simply informs of the name along with the bubble “New”. The campaign was launched in time for the second week of the month and uses uni-poles, double-decker poles, and lightboxes in the regular locations of the brand across Greater Cairo.
