A few days ago, a new intriguing OOH teaser campaign sparked curiosity in audiences, leaving the oncoming vehicles with no clue as to what is going to be revealed soon, especially since the campaign lacked more details. Recently, Silo released more info about the mysterious campaign on Cairo's OOH billboards to announce the inauguration of the first phase of the SILO FOODS branch in the food and logistics industrial city, witnessed by President Abdel Fatah Al-Sisi in Menoufia Governorate, specifically in Sadat City. The mysterious OOH campaign dropped on the billboards of Cairo in parallel with a commercial, starring the Syrian musical artist Assala with a jingle of her melodious and strong voice. Yellow is an eye-catching color and a great communicator, which is perhaps why it is utilized in the teaser ad, it also evokes strong feelings like excitement, enthusiasm, cheerfulness, and optimism. The ad copy uses a simple statement, indicating that SILO FOODS brings a new flavor to life, this slogan is written with a prominent and bold typography. SILO FOODS is founded by the National Service Products Organization (NSPO). The company produces wafer, pasta, biscuits, noodles, and bakeries with a wheat storage capacity of 100 tons. The aforementioned organization sets sights on offering meals for school children in the first phase, whereas in the second phase, it is going to focus on dairy products, corrugated cardboard, and halvah in April 2022. Are you interested in revealing details about SILO FOODS’ OOH campaign? You can figure out the OOH types, kinds, media plan, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
