Egypt's real estate company Empire State Developments intends to launch a new project in the near future and climbs on Cairo's billboards with a massive branding and awareness campaign using a main slogan of Building Reality to grab audiences' maximum attention. The business's main strategy concentrated on communicating with the state in its investments and development of new cities in previously undeveloped areas. The organization’s operations contain different characteristics of Egyptian and Arab investors, developers, and construction workers that have more than 32 years of experience. Hence, Empire State Developments were able to implement several huge projects in the real estate market domestically and internationally, based on their expertise. The campaign uses the consistent reassuring slogan which is Let Us Guide You to the Center''. The ad copy mainly features a solid dark background that represents introspective journeys, symbolizing wisdom and depth of understanding which is suitable and consistent with the overall aesthetic of the advert. The color also stands for reliability and serenity, which goes perfectly with the campaign's primary motto Building_New_Republic. The advert also provides the company's hotline 16989. To find out more about Empire State Developments' campaign, visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, budgets and locations.
