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Nakheel & Dubai Summer Surprises Bring Happiness on Dubai's Billboards with Summer Modesh Scholarship

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Nakheel & Dubai Summer Surprises Bring Happiness on Dubai's Billboards with Summer Modesh Scholarship

The upcoming academic year is in full swing across the UAE, so the Modest Scholarship Promotion was released on the OOH arena all over UAE. As strategic partners, Dubai Summer Surprises (DSS) and Nakheel for real estate promised this year to give back to Dubai's community who made the country such a better place to live and reside. 

The visuals adopt the striking yellow color used on the background to evoke strong feelings of joy and cheerfulness. Yellow is also one of the most energetic and eye-catching colors. The visuals feature cartoon illustrations; Modesh and Dana are wearing a graduation cap and gown and they are holding a degree in their hand. This illustration perfectly fits the message conveyed via the billboards. The ad copy invites the ongoing vehicles to spend AED 200 at Nakheel Mall, Ibn Battuta Mall, the Pointe Mall, and the Circle Mall for a chance to win a scholarship prize for their kids worth AED 25,000 from 8 August to 4 September 2021. To enter the draw, all one has to do is to submit a receipt to the nearest service desk.

This new campaign started in the third week of July in a limited location on Hoarding Billboards in Dubai.

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