Etisalat UAE maintains its strong presence in Dubai's OOH arena. Therefore, the renowned company takes over the billboards to present the Freedom Plans that are exclusively designed for Emiratis with special benefits to be convenient for their lifestyle and needs. This campaign has shown up after promoting the Etisalat Wasel Plan in its previous OOH campaign. The visuals of the campaign feature a group of silhouettes of people jumping in the air from joy. The status of the image perfectly fits the offer displayed on the billboard, where Etisalat surprises the audiences with a special offer. When you join the latest Freedom plans, you will get up to AED 800 worth of discounts and benefits. Etisalat displays its famous tagline Together Matters prominently as usual on each campaign to ensure that Etisalat helps its customers keep in touch with their beloved, while also establishing itself as the World's Fastest Mobile Network. This campaign soared in the third week of July with limited locations on Digital Screens in Dubai and Sharjah