A new OOH campaign across the Greater Cairo announces the upcoming conference and exhibition Cairo ICT, an international event that gathers over 80,000 ICT professionals from all over the region.
The ads showcase the varied specialized forums and exhibitions that will take place in parallel spaces: PAFIX (E-payment & Financial Inclusion Expo & Forum), DSS (Defense, Security & Public Safety Technologies Fair & Forum), and Smart Communities, as well as the exciting Innovation Arena – an open space for start-ups to present their projects in front of potential investors.
The campaign started to spread at the beginning of November and uses Large and X-Large uni-poles, Billboards and Lightboxes across several districts of Greater Cairo.
Industry: Events & Exhibitions
Brand: Cairo ICT
Advertiser: Trade Fairs International
OOH Size: Billboard | Lightbox | Uni-Pole | Large uni-pole
Region: North Africa
Tags: ICT | Innovation Arena | International Event | North Africa | Smart Communities
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