ElAziz Developments strikes again on Cairo's OOH scene with their latest project Turath Tower which is located in The New Administrative Capital. The Heritage Tower is one of the most outstanding projects of the real estate development company since it has exerted phenomenal efforts by concentrating on the project that serves a great interest due to its primal location in one of the most vital new business cities in the heart of Cairo. Located in the Down Town area, some of Turath Tower's advantages include its close proximity to; the iconic tower, governmental district, Al Masa Hotel, Monorail central station, the presidential parliament & the mosque of Egypt. As the company is eager to provide all services to customers & clients, the Turath Tower New Capital was built on a wide area that includes various services & features that are generally demanded & required. The ad copy highlights that the tower is constructed for business, administrative and trading purposes and informs the audience that the meter's price is 17.000 EGP that can be installed over 120 months. The main slogan used for the powerful awareness, launching & promotional advert is Uniting Cultures & Civilizations at the New Administrative Capital and that attracts many investors & business people. The ad also uses a picture of the huge, elite Turath Tower pointing out the company's hotline 15706. ElAziz Developments tells audiences to Contact Us which is very eye-grabbing for drivers' sights, especially because text in white against a navy blue theme & background. Navy blue tends to evoke feelings of power, authority & importance which is very suitable for the campaign's appeal. ElAziz Development's prior campaign built brand identity before announcing Turath Tower as preparation for familiarity & instant recognition by the audience for this campaign. To find out more about Turath Tower's campaign, visit Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system functioning in Cairo and Dubai, to uncover details regarding campaign kinds, types, budgets and locations.
