International Ceramics & Sanitary ware brand Ideal Standard has launched an awareness outdoor campaign, parallel to their leading sponsorship of ICS Exhibition. With ads that showcase their range of modern and elegant sanitary ware designs over partitioned backgrounds, the brand emphasizes their role as “Founder sponsor” in the recent ICS Exhibition – the International Ceramics & Sanitary Ware Exhibition in Egypt. The campaign was launched during the second week of November, just a few days before the event and uses uni-poles, Gates, mega-signs, billboards, lightboxes across the Greater Cairo.
