The leading Egyptian company, Synergy Films has released on Cairo’s billboards a new OOH advertising campaign, promoting the most anticipated movie “The Knower” (El Aref) or “العارف” that is still screening in Cinemas from July 14. This campaign soared on the billboards after its last OOH campaign.  

The movie features a remarkable group of stars like Ahmed EzzAhmed Fahmy, Mahmoud Hemida, Carmen Bsaibes, and Mostafa Khater among other actors. In addition, the movie is scripted by Mohamed Sayed Beshir and directed by Ahmed Alaa El Deeb as shown on the billboards.   

El Aref that hit the Egyptian Box Office in theatres, centers around the story of Younis, embodied by the superstar Ahmed Ezz who found himself chased by a dangerous gang. The movie is tackling cybercrime and hacking, also it is inspired by a real story.  

Do you want to delve deeper into details about Synergy Film’s OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.

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