Mom Store is for the convenience of motherhood, so all moms enjoy all precious moments with their little ones by making all mom things available such as clothing, new baby, mom, gear & safety, home, feeding, bath & care, toys & outdoor, school, and gifts. In other words, they handpick products from around the world for moms’ convenience. Mom Store's discounts are hovering in the OOH arena, offering 25-50% off. In addition, Mom Store offers flexibility by doing easy returns, free delivery, and multiple flexible payment options. Once you visit their website momstore.com, you get 10% off of your first order. Moreover, extra 20% off on all orders above 500 AED when using the codeX20 or by going to Dubai Mall, City Centre Mirdif to visit their own store. Furthermore, you can shop by brands such as Disney, Barbie, Lego, Vetch, L.O.L, and Fisher-price. The OOH campaign used a background theme that went all in purple color as their website, as a feminine theme by supporting moms. They also used fiery red color in every “SALE” word throughout the billboard to highlight their 25-50% off sale. The campaign popped up on Hoarding Billboards and Digital Screens of Dubai within the first week of July 2021 with limited locations
