Egyptian Radio 90.90 FM launches outdoor campaign all over the Greater Cairo to advertise their special shows for Ramadan. Over colorful backgrounds that include the Crescent Moon, each program is showcased with their stars and the name and programing details. A variety of Islamic shows, news, and comedy shows will accompany audiences every day during the Holy Month. Islamic shows like “Talks about Hadith” with Sheikh Khaled El Gendy and Sheikh Salem Abdel Gelil, or “The Better Condition” with Dr Saad EdDin El Helaly, will be complemented by comedy actors Mohamed Ramadan and Ahmed Amin, or news and information shows from the mics of Mohamed Ali Kheer and Isaad Younes. Along with many other names and shows, the campaign showcases a wide variety of billboards with lots of information. With mega-signs, billboards and uni-poles, the campaign spreads across the Greater Cairo to inform audiences of all the new programs for the holiday.