His Highness Sheikh Khalifa Bin Zayed Al Nahyan, the UAE president, “May God protect him”, declared 2021, as the “Year of the 50th” to celebrate 50 years of the formation of the UAE in 1971. 

As the UAE marks its Golden Jubilee, the billboards also joined this celebration, where they have been embellished with a cheerful note. The UAE will commemorate its extraordinary 50-year journey and begin planning for the next 50 from 6 April 2021 till 31 March 2022. The activities commemorating the UAE's golden jubilee will be based on four pillars like kicking off the 50th anniversary year with a celebratory spirit that engages all UAE residents. Moreover, In honour of the UAE founding fathers, all UAE nationals are encouraged to reflect on the principles and achievements of the past. The third pillar is empowering youth to create a vision for the next 50 years and assisting them in achieving high-quality national accomplishments, whereas the fourth pillar is promoting long-term strategies and policy changes that will enable citizens and residents to do their role.  This campaign emerged in the first week of July in Dubai, Ajman, and Ras Al Khaimah.

The Art & Science of OOH

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