Pure lines and timeless elegant watches by the Watchmaking Bell & Ross, designed its new satin-finished polished steel Br 03-93 GMT, which rocked Dubai’s billboards. Bell & Ross watches succeeded in meeting some basic principles, such as legibility, functionality, precision, and reliability. unique watch-making expertise while satisfying the strictest professional requirements. The New Br 03-93 GMT watch is an exceptional piece built around a highly complex and precise mechanism that takes part in the conquest of the sky, land, and sea. Its functions are hours, minutes, seconds, date, second 24-hour time zone (GMT) on the bezel. It works by elite units of the Armed Forces to design timekeeping instruments. This OOH campaign is visually designed with only three essential elite colors; black, red, and white in two halves. The bright white background half highlights the new Br 03-93 GMT watch and the other half background was in black. The conflict in colors used in the billboards made the idea and design directly to customers. Adding the name and logo of the advertiser and the brand owner Ahmed Sidiqi & Sons, the only authorized dealer of the SWISS brand in UAE, along with many other precious luxurious brands. The campaign popped up on UAE’s Unipole billboards in the first week of July 2021 with limited locations.
