With Eid Al-Adha is getting closer, Al Ihsan Charitable Society has launched on Dubai's billboards, its annual project the Sacrifice Campaign, after making a difference on people's life by donating zakat to the needy during the holy month of Ramadan 2021 in its previous OOH campaign. Al Ihsan Charity Association is encouraging philanthropists on the roads of Dubai to receive sacrifices with 500 AED to be distributed to the needy and poor families, highlighting different methods for donations; send the word أضحية which mean Sacrifice in English in SMS to 5560 or donate online via www.alihsan.ae, also you can contact 80016 for donation. The visuals are showing off sacrifices, referring to Eid Al-Adha celebrations with the aim of getting closer to God, honoring the poor families, and giving charity to the needy. This campaign struck in the first week of July on UniPole Billboards and Rooftop Billboards.