Movies have always been an escape from real-life to a dip into another reality. The highly-anticipated movie “البعض لا يذهب للمأذون مرتين” or “Al-Baadh La Yazhab Lil Maathoun Marratain” dropped in cinemas all over Egypt in a highly competitive season on 7th of July 2021. Summer is in the air and many vacations are coming up, especially Eid Al-Adha's vacation, so people are in a festive mood. The teaser has been released on the 12th of June, followed up by this OOH campaign. The new comedy film features Karim Abdelaziz, Dina El Sherbiny, Maged El Kedwany, and Bayoumi Fouad. The movie will also feature many guest appearances like Ahmed Fahmy, Amr Abdel Galil, Nasreen Amin, Shaimaa Saif, Mostafa Amar, Chico, Heidy Karam, and a plethora of guest stars. The movie is directed by Khaled Al-Hafnawi and written by Ayman Wattar. The plot revolves around the trials and turbulences of marriage in a humorous manner, where Karim Abdel Aziz plays the role of a TV host, whereas Dina EL Sherbiny plays the role of his wife as well as a relationship and marriage expert. The visuals of the ad display a balding Karim Abdel Aziz in the center of the billboard, which reflects back to the comedic aspect of his hair and never-seen-before appearance, bounded by light bulbs in an interior setting. As for the ad copy, the film’s title, production company, and credits are also seen on the billboard. For additional information on the Oscar Production & Distribution’s campaign, check out MOOH, the dedicated media intelligence company and analysis system that will provide you with more details on the campaign’s accurate budgets, types, kinds, locations, and more.
