In an outdoor advertising campaign, the Swedish modern home furnishing and accessories retail company, IKEA, arose on UAE’s billboards after its last OOH campaign, announcing the 2021 catalog to boost its huge discount as its “Part Sale”. In addition, it aims to bring extra attention to the company by offering very reasonable prices for customers’ convenience. IKEA is promising their customers in the streets of UAE to enjoy 25%-75% off on selected items in-store and online with an extra 5% off for IKEA family members.

The billboard visuals appear on a catchy orange and yellow background, highlighting in the middle, the phrase that says “25% to 75% off on selected products” in both English and the Arabic language for the purpose of grabbing UAE citizens’ attention. The campaign has shown up on the 1st of July, where the sale is valid until the 31st of July

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